Jakarta, November 26, 2019 - As an original Indonesian brand that has been present for more than 45 years, Danone-AQUA always strives to provide healthy hydration from the good of nature. The provision of healthy hydration by Danone-AQUA is done in a sustainable way, such as by actively participating in efforts to solve the problem of plastic waste in Indonesia, in line with the vision of "One Planet, One Health". Today, in collaboration with the Coordinating Ministry for Maritime Affairs and Investment (Kemenkomarves), the Ministry of Education and Culture (Kemendikbud), as well as the University of Indonesia and the Lentera Anak Foundation, Danone-AQUA launched a waste management manual for teachers and elementary school students.
The launch of this guide book, which was packaged in an event titled "Managing Early Waste Management for a Cleaner Indonesia", is a continuation of the AQUA #BijakBerastik Plastic Movement. In this movement, AQUA is committed to encouraging more responsible plastic waste management from various walks of life. One of them is by educating the public about the importance of 3R behavior, including school-age children.
"#BijakBerplastik is part of the Danone-AQUA sustainability effort that emphasizes multistakeholder collaboration. Through the launch of this guidebook, we are one step closer to our target to spread #BijakBplastik education to 100 million people in 2025, "said Danone-AQUA President Director Corine Tap. "Thank you to Kemenkomarves, Kemendikbud, UI, and the Children's Lantern Foundation for collaborating with us in preparing and launching this guidebook. We hope that our input during the process of developing this book can have a positive impact in the future. "
The guidebook titled My Trash, My Responsibility will be launched to 75 schools from Sabang to Merauke. This handbook plays an important role because the number of young people in Indonesia reaches 41% of the total population. A number that shows the amount of potential that can bring change in the future. This handbook is also packaged with a comprehensive and creative approach, and takes into account the local context. Book material includes knowledge related to the categorization and sorting of waste, as well as responsible waste management. In addition, this book is also equipped with attractive visual illustrations and child-friendly learning media, such as songs, colorful posters, and games.
"This book launch is in line with the Clean Indonesia Movement launched by the government to reduce the negative impact of plastic waste. The Clean Indonesia Movement is a derivative of Presidential Instruction No. 12/2016 and the implementation of the Maritime content in the 2013 Curriculum which encourages the realization of a cleaner Indonesia. We greatly appreciate the proactive steps of Danone-AQUA, the University of Indonesia, and the Lentera Anak Foundation, who participated in supporting this movement. The hope is that the materials that have been compiled together can be applied by schools throughout Indonesia, even being developed again for junior and senior high school education levels, "said Secretary of the Coordinating Minister for Maritime and Investment, Agung Kuswandono.
To ensure everything is in line and can be integrated with Maritime content in the 2013 Curriculum, the Ministry of Education and Culture is involved in the production and launch of this book.
Director of Elementary School Development, Ministry of Education and Culture, Dr. H. Khamim, M.Pd., said, "The Ministry of Education and Culture is aware that education from an early age plays an important role in shaping children's behavior, including in protecting and preserving the environment. Therefore, we welcome the invitation of collaboration from the Ministry of Maritime Affairs and Investment, the private sector, as well as non-governmental organizations, in the effort to advance education about environmental preservation. My answer. The University of Indonesia is involved in developing enrichment materials for teachers, while the Lentera Anak Foundation is involved in developing child-friendly learning materials. The combination of comprehensive material produced by both of them is expected to encourage more elementary school students to adopt the 3R habit and contribute to efforts to make Indonesia cleaner.
In the initial phase of the launch of this book, Danone-AQUA together with Universitas Indonesia and Yayasan Lentera Anak will conduct a Training of Trainers (ToT) involving 150 teachers representing 75 schools from 20 provinces in Indonesia. The purpose of this ToT is to introduce and share best practices in implementing the Trash My Book, My Responsibility to elementary school teachers. The training session will last for two days in Jakarta from November 25-26, 2019.
Aside from education, the #BijakBerplastik Danone-AQUA movement is also supported by the development of supporting infrastructure such as recycling business units, the provision of dropboxes to collect plastic waste, multi-stakeholder collaboration such as the # Bottle2Fashion initiative, to the launch of AQUA LIFE which is 100% made from recycled plastic as pillar manifesto of #BijakBerplastik innovation.
Regarding early education, Danone-AQUA has previously collaborated with the Indonesian Hydration Working Group (IHWG) to support the Healthy Living Community Movement (GERMAS) through the Ayo Drinking Water (AMIR) program in order to ensure healthy hydration among students.